AI vs. Real Content: What E-commerce Brands Are Getting Wrong

A Practical Conversation on AI, Creativity, and What Actually Works

There’s a lot of noise right now about AI and content. Every brand is experimenting. Some are winning. A lot are making the same mistakes.

I recently joined Mark Milutin, Founder of Bread Loaf, on his YouTube channel to talk through what’s actually working for ecommerce brands navigating this shift. Mark has spent years in the trenches with DTC brands on retention marketing, customer acquisition, and creative — so this wasn’t a theoretical conversation. It was practical and direct.

We covered where AI delivers real leverage, where it creates a false sense of productivity, and why the brands pulling ahead are the ones treating AI as a tool rather than a strategy.

If you run a brand, advise one, or invest in them, the content question is not going away. The playbook is being rewritten in real time.

Watch the full video here: